BOOK SUMMARY: THE GREATEST SALESMAN IN THE WORLD

BOOK SUMMARY: THE GREATEST SALESMAN IN THE WORLD

AUTHOR: OG MANDINO

ABOUT THE AUTHOR:

Og Mandino, a bestselling author whose inspirational books have sold over 3,60,00,000 copies in 22 languages, worldwide, has become famous as one of the greatest storytellers. His first book, “The Greatest Salesman in the World”, has been acclaimed as an international classic.

Og Mandino left the presidency of Success Unlimited, he Chicago based magazine, with a positive mental attitude in 1976, at the age of 52. He then devoted himself full time to writing and lecturing. As one of the most sought after speakers in the country, he was inducted as a member of the International Speakers Hall of Fame.

“The Greatest Salesman in the World” ponders the true meaning of success and happiness, and how to grab hold of them to empower yourselves to live a life of achievement. This book has the power to arouse strong emotional response and provides and uplifting, exhilarating experience for those willing to open their hearts and minds.

This book presents the ten basic rules for effective selling and does it remarkably well. A salesman himself- and every one of us is a salesman- the author speaks from experience, and his wise counsel will help every person achieve greater success. No one who follows these principles will ever fail as a salesman, and no one will ever be truly great without them.

This self-help classic from best-selling author Og Mandino has been around since 1968, and yet a surprising number of people in our generation have not read it or even heard about The Greatest Salesman in the World . It’s a tiny book with some powerful principles, written in a compelling, clear style that makes for a quick read followed by a lot of reflection. However, if you read it thinking it’s going to be a manual for how to become your company’s top salesperson, you’ll be hugely disappointed. The Greatest Salesman in the World  is more about how to empower yourself to be successful. It teaches you to be an entrepreneur and how to motivate yourself to be successful. The book has some great concepts to take away from it.

The wisdom of these teachings was contained in 10 scrolls. Hafid had to read each scroll in the morning and in the evening for 30 days before being able to read the next one. The simple yet, brilliant lessons of the scrolls were useless unless absorbed with body, mind and soul and lived. In other words, Og Mandino applies neurobiology principles: our limbic system, impacts our reactive, repetitive and unconscious behaviors. To change them, we must implement these changes via diligent practice.

Scroll I: Today I Begin a   New Life

 

The first scroll is the basis of all the teachings and the key to the other scrolls. I must change my habits. To change my habits, I must have awareness of them and then replace the bad habits with the good ones. I must be determined. The wishful thinking doesn’t work. It all starts with making a vow and renewing this vow daily. Otherwise, those old habits it took years to form, will creep in. “Failure will never overtake you if your determination to succeed is strong enough.” Also, I must be adaptable to changes. My experience of yesterday doesn’t necessarily apply to today, because today is different. Hence, thinking anew and in emergent manner is necessary.

Scroll II: I Will Greet This Day with Love in My Heart

 

Love is my greatest weapon says Mandino. I must love myself and I must come from love towards others. That allows me to encourage instead of criticize. Praise creates value while faulting destroys. Finding solutions and being accountable instead of gossiping, blaming and being divisive. I have no time for hate.

Scroll III: I Will Persist Until I Succeed

 

Take another step always. I don’t know how many steps I must take to reach my goal but I must consistently move forward. I must remove from my vocabulary “cannot,” “hopeless,” “impossible.” Obstacles contain lessons and are detours. I persist and I will win.

Scroll IV: I Am Nature’s Greatest Miracle

 

Don’t imitate. Don’t compare. I am unique with my own talents and my own mission. Being purpose driven is the key. “For I was conceived in love and brought forth with a purpose.” Constantly seek to learn, grow and improve my manners, speech and skills.

Scroll V: I Will Live This Day As If It Is My Last

 

Live today as my last day. Yesterday is gone and tomorrow never promised. “Why should I throw now after maybe?” I must stop procrastinating. Today is the best day of my life proclaimed, motivates my actions to mirror that proclamation. Appreciation opens doors and enlarges horizons. 

Scroll VI: Today I Will Master My Emotions

 

My moods rise and my moods fall. How can I practice being happy from within what the Greek called Eudemonia. “Weak is he who permits his thoughts to control his actions, strong is he who forces his actions to control his thoughts.” In Buddhism there is a saying: be a master of your mind instead of your mind being your master. 

Scroll VII: I Will Laugh At the World 

 

Can I laugh at myself? Human beings are the only living creatures who can laugh. I ought not to take myself so seriously. Be like a child so I can always look up to others and thus, be humble. Self-importance, grandiosity, ego, will only distance me from others and success.

Scroll VIII: Today I Will Multiply My Value A Hundredfold

I will live out of my vision. I must multiply my best performance by a 100 and measure higher. Never give up. I must always exceed my reach over my grasp. Make next hour better than the previous one.

Scroll IX: I Will Act Now

Action holds the key. Act now without hesitation. Get into the arena. Procrastination comes from fear. I only have now and all my thoughts and dreams matter not, if I don’t act on them immediately. Failure is not a factor because regardless if I fail, I am dynamic. 

Scroll X: I Will Pray For Guidance

 

I must ask for guidance. Guidance from God, the Creator, the Universe, the Mystic Law. Emerson reminded me that I am an instrument of something greater. Every disruptor whom I admired from the past, subscribed to that MO. I must ask for guidance and I must always come from appreciation and compassion. “Bathe me in good habits that the bad ones may drown, yet grant me compassion for weakness in others.”

I encourage you to check out Og Mandino’s The Greatest Salesman in the World.  It would still be an interesting read, and something to think about, but it’s really not for people who are not willing to make positive changes in their attitudes or actions. If, however, you really think you can change your life, and that your success depends on your habits and your attitudes, this book could start some very powerful changes. It won’t do the work for you, but it could be a seed of positivity that begins some pretty great things for you.

If you’re interested to purchase this book,  please use the  below link:

https://amzn.to/2LoME1A

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